The misconception of Beauty Standard in Young Indonesian Women

Ima Maulani
3 min readMay 15, 2020

editor: Dewi Fajri Andriyani

Beauty standard has been emerged as a subtle issue and concern for most of youth of Indonesia nowadays, especially women.

photo by @leshanderson on unsplash

There’s not a few young Indonesian girl nowadays who choose to go to Beauty Salon rather than stay at The Library to explore their potential. At first, it sounds just fine but at a deeper level, it’s a problem that is hidden in a plain sight. The negative impact that is caused by putting too much attention about beauty can be seen
through the misery of young girls that is burden by how do they look.

The notion about being in a perfect look in every way hinder their way to achieve a greater good in life. The worst case here is, unconsciously they are stepping away on their study and talent, rather they try to fit-in in the world of something that is not permanent. The outer look beauty is at its very basic nature is something that is not permanent and it become something that is ironic for young girl to spend most of their time to be focus on something that is not permanent and leaving behind stuff that is more important and could be an investment for their future, which is their education. Looking good can follow our step once we know about our true strength to share to the world.

As it has been mentioned earlier, women is the focus of this article because based on my research, people who’s open to care about looks are mostly women. Is it only women who felt that way? of course not! Men have that feeling too, but in this article I choose to be more focus on women due society has put women in a way to be an object of attraction. Women has been treated unfairly, they have to be such an attractive and sweet person as beauty not into something women are capable of. The standard that is formed by society insist women to looked good inside and out, and even made them like puppet.

Now, there has been more and more women who bravely present themselves based on what they can do and who they can be regardless of how they look. One of an interesting fact is, the movement of woman to appear based on their capability has been exists ages ago. Take Coco Chanel for example. In 1989, when women is insisted to wear a skirt Coco Chanel show herself with pants and shirt with a tie which became a fashion icon. The point of beauty standard is about making a person feel good about themselves and it has less correlation with our outer look but more into our inner and true strength, which is our talent that comes with our education.

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